ORIGINS

As advertising professionals at some of NYC's most prominent firms, we thrived in the fast-paced environment that demanded nothing short of excellence. Each day blurred into the next: wake up, sloth to the gym, endure the commute and rinse & repeat. But amidst the routine, we sensed a growing void, a gnawing feeling that our true purpose was slipping away.

 

One evening, in a rare moment of solitude, peace and mushrooms - a few of us pondered deeply, "What mark are we trying to leave on this world?" The answer crystallized before us on my white painted walls: we wanted to reignite the creative curiosity within small businesses, entities, artists and most importantly - ourselves. 

 

Well executed marketing campaigns should stop you in your tracks... with memories of the past and longings for a desired future - similar to the feeling that comes over you when strobing lights pierce through a foggy room and hit your pupils in the pits of the night. In this moment, you are alive and everything you do becomes art. 

 

 It was time to embrace the challenge, set-out into the night and fuck shit up. Welcome to the madness that is MIDNYTE MKTG.